Kurt Schlatzer

Web Marketing, Technology & Strategy Professional

Raleigh, NC | 919.523.3032 | kurtschlatzer@gmail.com
LinkedIn Profile | FaceBook Profile

I am a Web marketing, technology and strategy professional with over 13 years experience. I enjoy designing, developing and managing web marketing and online community projects. I enjoy working in fast-paced, highly-focused entrepreneurial environments.

Work History

Web Marketing Manager | 6th Sense Analytics | Morrisville, NC | 01/15/06 - 05/29/08

• Designed, developed and managed corporate website, blog and wikis
• Developed online solutions to support marketing and sales initiatives
• Facilitated lead generation via search and email marketing
• Measured marketing campaign performance
• Elicited and analyzed web visitor and user experience data
• Managed web infrastructure
• Managed vendor relations

E-Commerce Analyst | Oxford University Press | Cary, NC | 7/26/04 - 01/15/06

• Managed web team projects (project plans, project reviews and status reporting)
• Developed and managed relationships with internal customer organizations
• Elicited requirements using interviews, requirements workshops, storyboards, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, competitive analysis, task and work flow analysis
• Managed technology partner and vendor relationships
• Introduced and managed an email marketing program to support hundreds of subject-specific marketing programs. Results include increased subscription rate, improved list quality, reduced cost, and an increase in web sales revenues by 25% over 2004 figures.
• Recommended and implemented a hosted project and issue tracking system to support web development activities at OUP. Results included improved work flow, more efficient work distribution, accurate status reporting and shorter issue response and resolution times.

Independent Web Consultant | Raleigh, NC | 1/23/02 - 7/26/04

• Completed a six-month contract with Flashpoint Technology, Inc. in Cary, NC integrating third party image editing and E-commerce applications into a consumer peer-to-peer photo sharing program.
• Designed and developed Web site for a regional sculptor to display his portfolio.
• Completed a contract with NC State University, Industrial Extension Service, redesigning/developing NCSU Solar Center's Web site and the Million Solar Roofs NC Partnership member website.
• Designed and developed online store integrating and enhancing third-party software
• Designed and developed website for political candidate running for NC House District 38.
• Redesigned photographer's website.
• Designed and developed a website for local animal rescue and adoption organization.

Web Manager | SRS (Progress Energy) | Cary, NC | 4/15/01 - 1/23/02

• Developed a plan for a complete redesign and redevelopment of the company's web and intranet sites.
• Designed and developed the company's website with the following features: content management, file management, database management, user management, visitor statistics, issue and task management, newsletter management, event-driven email notification, registration, message boards, FAQ, live chat, newsletter and online help.
• Provided design and development support for the company's hosted facility management products.

Senior Web Designer | Blue292, Inc. | Durham, NC | 4/15/00 - 12/21/00

• Recruited and mentored a team of 5 web designers working under intense time-lines to design and build the company's public web presence, intranet and web applications.
• Developed user interface design standards and maintained online reference documentation.
• Built rapid prototypes of data-driven web applications.
• Worked closely with web developers to ensure adherence to user interface standards.
• Worked with CRM team on online customer service strategies and usability issues.
• Guided the development of an online help system for the company's hosted web applications.

E-Commerce Manager | Imeron, Inc. | Cary, NC | 8/99 - 4/1/00

• Responsible for building Imeron's web presence from the ground up after moving web operations in-house.
• Redesigned company website and online product catalog ahead of schedule and under budget.
• Developed, implemented and evaluated online advertising strategies.
• Supported product development and marketing activities.
• Through focused Web marketing efforts, I was able to produce a return on investment within 2 months of new site launch.

Web Designer | HAHT Commerce, Inc. | Raleigh, NC | 8/96 - 8/99

• Designed and maintained corporate website and intranet through numerous re-branding periods.
• Designed the user interface for the HAHTsite™ web-based administration application.
• Designed demo web applications using HAHTsite™.
• Created marketing tools using Flash.

Web Designer | Imonics Corporation | Cary, NC | 4/96 - 8/96

Web Designer | Persimmon IT, Inc. | Durham, NC | 1/95 - 4/96

Professional Memberships

• Triangle Interactive Marketing Association: www.triangleinteractive.org
• Refresh the Triangle: refreshthetriangle.org/

Social Networks

• LinkedIn: www.linkedin.com/in/schlatzer
• FaceBook: http://www.facebook.com/profile.php?id=797639515
• Flickr: www.flickr.com/people/schlatzer

Military Service

Petty Officer 2nd Class (QM2/SS)
United States Navy, Submarine Squadron 8
Active: 1985 - 1989 | Active Reserve: 1989 - 1991
Clearance: Top Secret
Awards & Citations:

• Enlisted Submarine Breast Insignia (Silver Dolphins)
• Navy Expeditionary Medal
• Good Conduct Medal
• 3 Battle Efficiency Ribbons
• 2 Sea Service Deployment Ribbons
• 2 Meritorious Unit Commendations
• Arctic Service Ribbon
• COMSUBMED Admiral's Letter of Commendation
• COMSUBLANT Admiral's Letter of Commendation

Education

Bowling Green State University | Communications (Radio & Television) / Visual Arts | 1983 - 1985

Art Institute of Pittsburgh | Graphic Design and Print Production | 1991 - 1992

Workshop | Business Analysis for IT Professionals | 6/2005